Super Bowl Commercials 2013: Hilarious Ads That Must Have Sequels

Donald WoodFeatured ColumnistFebruary 6, 2013

Photo courtesy of NFL Network and YouTube
Photo courtesy of NFL Network and YouTubeHarry How/Getty Images

The overall feeling from the 2013 batch of Super Bowl commercials was that they were lackluster-at-best, but there were a few hilarious ads that deserve to have at least one sequel.

All of the following ads did their job getting the fans of the game to enjoy the commercial, but the companies have left themselves enough wiggle room to make these spots the first in a series for a major marketing campaign.


Hyundai’s Stuck

The concept behind the ad for the 2013 Hyundai Sonata Turbo is that sometimes when driving the open roads, a driver needs to pass another vehicle they're stuck behind for various reasons.

That’s where the benefit of having a motor with a turbocharger comes in handy.

Hyundai’s execution was simple and the comedy was easy to understand, but the biggest perk of this commercial is that the company has left the door wide open for sequels to this ad with different scenarios.

Instead of having a fat man blowing kisses or a truck hauling nuclear waste, the company can unveil new 30-second commercials featuring all sorts of vehicles that the common driver would never want to get stuck behind.


Wheat Thins’ Night Vision

Every company is looking for the marketing ploy that becomes synonymous with their brand, and Wheat Thins may have found the perfect scenario with this main character trying to save his snack by using night vision goggles.

After the wife turns the light off and the screen goes black, the loud noise forces the female character to flip the lights back on to reveal her husband attacking a yeti and the neighbor stealing the Wheat Thins.

The anticipation of what could show up when the lights come back on each time is something the company could easily play off for an extended marketing campaign.

Who wouldn’t want to see a string of commercials with the same main character in night vision goggles trying to fend of random mythological creatures in the dark?


NFL Network’s Leon Sandcastle

The best ad of the Super Bowl was NFL Network’s amazing spot featuring NFL legend Deion Sanders as the lovable prospect Leon Sandcastle.

NFL Network gets a huge amount of credit for knowing its audience and catering to them in every way imaginable. Casual fans enjoyed the funny hair and the mustache of Sandcastle, but hardcore football fans loved the nuances of his 40-yard dash time and his draft-day demeanor.

The network must produce more commercials like this one.

With so much success on the first commercial and so many great NFL legends and Hall of Famers on staff at NFL Network, imagine the possibilities for a sequel.

The fans want to see a whole team made up of former stars breaking back into the league.