Eat your heart out, Go Daddy.
The kiss heard (ew) 'round the world between Bar Refaeli and some lucky schlub named Walter definitely got people buzzing during the Super Bowl, but it pales in comparison to the almost minute-long smooch session between a mustachioed Will Ferrell and an elderly Asian woman on a bus in an ad for Old Milwaukee that aired in three small towns during the big game.
Ad Age keys us in that the commercial aired only in Sherman, Texas; Ardmore, Okla.; and Glendive, Mont. This goes right along with his stealthy ad from last year's Super Bowl that aired only in North Platte, Neb.
It's a brilliant marketing move, paying cents on the dollar for ad space in one tiny little market and letting the Internet do the rest. I'm more than happy to play along, as the sheer absurdity of it all amuses me to no end.
The commercial does nothing other than show Ferrell's make-out session on a bus as the camera pans mercifully away to a sixer of Old Milwaukee in a passenger's grocery bag. The music and the camera stops as if the commercial is over, only to take the time to pan back in for some more.
We all know that sex sells, so when I figure out exactly what this is, I can decide if that sells as well. Because it's certainly not sexy. Funny. Weird. Random. Very Ferrell. But not sexy.
(H/T Bro Bible)