Despite the 49ers' fight back into the game, it wasn't enough, as the Ravens won 34-31.
After Jacoby Jones took the kick to start the second half 108 yards for a touchdown, it looked like the rout was on. Baltimore went up 28-6 as a result.
Up to that point, Colin Kaepernick had struggled to get into the game, and the 49ers had shown no way of stopping Joe Flacco and the Ravens offense.
Of course, the 49ers were able to get back into the game, bringing the deficit down to two points before eventually losing by three points.
Even Ravens fans have to admit that the 49ers' comeback made the game much more fun. It wouldn't do justice to America's greatest sporting event to have one team steamroll the other. That would just ruin the spectacle.
How many people remember the 49ers' 55-10 demolition of the Denver Broncos in Super Bowl XXIV? It was fun to watch from the perspective of San Francisco fans, but there wasn't anything particularly compelling or dramatic from the game.
That's where it looked like Super Bowl XLVII was headed. The quality of play wasn't all that high in the first half, and it felt like the outcome was on the brink of being decided.
That's one of the worst things that can happen for a sporting event. If one team builds what looks to be an insurmountable lead, where's the motivation to watch the game up until the finish if you don't have anything emotionally or financially invested?
Rather than rolling over, Kaepernick only continued to build upon the reputation he's made in the postseason this year.
It wouldn't have been very surprising to see the 49ers wilt in the second half. Kaepernick was only making his 10th start of his NFL career, so it's not as if he's ever been braced with kind of the situation he faced in the third quarter Sunday night.
Some of the analysts on CBS were even beginning to hint that Alex Smith should perhaps come into the game because he could move the offense at a faster pace than the second-year star. Jim Harbaugh let Kaepernick stay in the game and made it one for the ages.
How does this Super Bowl stack up to the previous editions?
As a result of the second half, this game had it all when looking back on the full 60 minutes.
There were compelling storylines such as the Harbaugh brothers, Ray Lewis' retirement and that the fact that Flacco and Kaepernick put on a stellar duel to see who would get the upper hand.
In terms of individual moments, Super Bowl XLVII certainly wasn't lacking.
There was the 56-yard touchdown pass to Jones, followed by his 108-yard return. Then the 49ers had their fun with the quick-fire comeback, topped off with Kaepernick's quick 15-yard touchdown scamper. Toward the end of the game came the goal-line stand from the Ravens.
The blackout in the third quarter also added to the memories.
Super Bowl XLVII was teetering on becoming only an afterthought to the 2012 season. It instead became one of the more memorable Super Bowls in history.