The Rock brought his box office brass to the small screen, as he starred in a serviceable and entertaining Super Bowl advertisement.
It was certainly a notch above the predominately flat Super Bowl commercials that the media will be sure to complain about on Super Bowl Monday per usual.
The commercial played off of The Rock's larger than life status as an action movie star. Rock seeks milk for what appears to be his daughter and her friends by walking through a world of apocalypse and turmoil. The current WWE champion charmingly declines to help troubled citizens en route to securing the milk.
Once he delivers the milk to the young children, Rock returns to the evolving disaster, saying:
Ladies, gotta go to work.
Currently enjoying his first WWE title reign in over 10 years—and after recently filming the muscle-bound movie Pain and Gain—The Rock is in the best shape of his life.
Rock makes a perfect pitchman for milk given his palpable charisma and impressive physique. He also makes sense for the large stage of Super Bowl weekend.
Alongside John Cena, The Rock helped draw the biggest buyrate in WrestleMania history. He's on track for another blockbuster after his announced return to the Royal Rumble caused the "Big Four" pay-per-view to sell out.
The current WrestleMania 29 main event would pit Cena against Rock in a rematch from their record-breaking main event from last year. The Rock's Super Bowl exposure will only help the growing press for WWE's WrestleMania season. It also helps the WWE brand that The Rock is once again directly associated with it.