A third quarter power outage suddenly halted Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens in New Orleans' Mercedes-Benz Superdome on Sunday.
That didn't stop plenty of outsiders from reacting to the bizarre situation in humorous fashion. Whether it was a company sending out a witty tweet or an individual making an astute observation, there was no short of entertainment on the Internet during the stoppage.
Automobile manufacturer Audi dished out one of the most notable, directly relevant digs.
The company took a playful jab at Mercedes-Benz on Twitter, which was funny considering the obvious direct ties the rival has to the big game's venue:
Sending some LEDs to the @MBUSA Superdome right now...2013-2-4 01:40:42
Oreo had a particularly hilarious tweet in which it asserted that their tasty cookies could still be consumed.
Oreo Cookie @Oreo
Power out? No problem. http://t.co/dnQ7pOgC2013-2-4 01:48:18
Not to take a shot at the company myself, but considering the generally unhealthy nature of the food, it might be even better to dunk Oreos under cover of darkness.
PopMarket.com's Twitter page capitalized on the opportunity, showcasing its expertise by alluding to the Destiny's Child song "Bootylicious."
Apparently the Super Dome wasn't ready for that jelly #BlackoutBowl #superbowl2013-2-4 01:59:10
This was particularly appropriate and timely, since the renowned pop trio led by Beyonce Knowles performed the song during the electric halftime show. That is how to get wide-range appeal and de facto publicity for a lesser known website. Well done, Pop Market Music.
Once the power outage occurred, the game suddenly heated up. The Niners trailed 28-6 prior to the mishap, but quickly surged back to make the clash between the head coaching Harbaugh brothers highly entertaining.
YouTube sensation and video blogger Philip De Franco provided his thoughts on the shocking development, discussing the silver screen potential of this developing Hollywood storyline:
Philip DeFranco @PhillyD
If the 49ers come back and win this thing we call it the #BlackOutBowl and Disney makes a movie about it. Come on 49ers!!2013-2-4 02:35:26
The two brothers were to define this Super Bowl, but now it will forever be dubbed the Blackout Bowl due to the incredible developments that occurred after the unconventional break.
It was nearly the largest comeback in the big game's history, but the Ravens held on for a 34-31 victory.
As Bill Plasche of the Los Angeles Times documented, John was none too pleased when the electricity betrayed his seemingly unstoppable Ravens team:
Bill Plaschke @BillPlaschke
If you don't think John Harbaugh won't be blaming this second half on blackout , you didn't see him yelling at NFL official during blackout2013-2-4 02:36:31
Either way, it will be a very interesting next family get-together for the Harbaughs, especially with the fierce competitiveness the siblings clearly have to get to this stage. They have been known to get heated, but after such a barn burner on the cusp of pro football's pinnacle, the brakes should be pumped.
One thing is for sure: the collective consciousness of social media came to the rescue in the midst of a snoozer of a game. As it turns out, it was an appropriate precursor to what would become a very memorable Super Bowl.