Taco Bell's Super Bowl Commercial 'Viva Young' Is Vintage and Crazy Awesome
Elderly people plus pool hopping and midnight madness equals amazing.
Taco Bell’s Super Bowl commercial follows a night in the life of elderly assisted living resident “Mr. Goldblatt.”
And it does not go where you think it’s going to.
After being tucked into bed by a nurse, Mr. Goldblatt does what any person of advanced years would do—gets up, goes out and tears up the town.
The commercial (set to a Spanish version of “We Are Young” by Fun.) amounts to a strangely nostalgic “remember when we were old and free” experience.
Goldblatt and his wrinkly cohorts sneak into private pools, partying at night clubs and finally collapsing onto the hood of their vintage ride for some late night T-Bell.
Reminds me of some nights I had, except I never went home with suspenders and a brand new back tat.
Wonder if he’ll regret getting that ink when he’s...oh, wait.
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