Volkswagen Wants You to Get In, Get Happy with New 2013 Super Bowl Commercial
It's pretty much impossible to watch the new Volkswagen commercial without breaking even the slightest smile.
While other companies try to make you laugh with absurd situations, the car company is hoping you break into a chuckle with some absurdly comforting cliches from a Minnesota native with a thick Jamaican accent.
It all begins with a group of workers who all have a horrible case of the Mondays, only for their colleague to offer, "Don't worry, everyteeeng is going to be alright."
I don't know why, but I believe him.
My favorite saying from this has to be, "Don't fret me, brother, da sticky bun come soon." It's pretty much a given that this will be spoken around my house for the next few weeks.
Volkswagen is betting big this creative ad will resonate with fans watching from Super Bowl parties all over the nation.
USA Today reports the car company spent close to $10 million in total on their Super Bowl spots. If we are grading, we have to say they passed with flying colors.
The commercial is funny, vibrant and beyond quotable.
That last fact means people will be doing their best impression all next week. Sure, that will be rather annoying for your coworkers out there, but it's great for Volkswagen.
Hit me up on Twitter for more Super Bowl Swagger.
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