Super Bowl 2013 Commercials: Brands Sure to Deliver Hilarious Clips Sunday

Steven CookFeatured Columnist IVFebruary 3, 2013

Courtesy of Business Insider
Courtesy of Business Insider

It's no secret that millions of watchers for Super Bowl XLVII will tune in for the commercials first and foremost, and they won't be denied from these top brands.

While brand names such as Budweiser tend to dominate commercial time, there are always a select few who deliver the most hilarious 30-second clips of the night. 

This year should be no different, as these certain brands have stood out time after time and will do so again in 2013.

According to Business Insider, each 30-second advertisement costs about $3.8 million. That's no pocket change for these companies, and they'll look to make the most of it. 

Let's take a look at the brands who will host the most hilarious commercials on Super Sunday.

It's gotten mixed reviews, but this two-headed commercial aired by in last year's Super Bowl was a gem and one of my favorite commercials of the year. hasn't been one of the traditional brands to dominate Super Sunday, but they're quickly becoming that with a slew of hilarious ads in the past few years.

But after hearing critics from last year's commercials, look for them to be even more motivated to put out one of the best clips of the year Sunday night.



Doritos has quickly turned into one of the perennial funny commercials of the Super Bowl, and much of that is in large part due to their fan interaction.

For the seventh year in a row, Doritos is running their "Crash the Super Bowl" contest on Facebook, where fans can post their own commercials. Those ads are then voted on by the public.

It hasn't disappointed in years past, and they're set up for better commercials than ever this year, as each of the five finalists have witty, hilarious and awkward situations. 


Best Buy

Electronic superstore chain Best Buy isn't known for its commercials, but that will change this year with a special guest.

Business Insider reported that Amy Poehler is starring in their Super Bowl ad this year, which will give the company a huge boost in humor after a slew of dry advertisements recently.

Best Buy has been struggling financially, posting a $10 million deficit in the last quarter (per Los Angeles Times). It's obvious they're going all-in with Poehler, as she surely wasn't cheap to lock down for a Super Bowl ad and the heavy price that goes with securing commercial time during the big game. 

It's a huge gamble on Best Buy's part, and they wouldn't be doing so without assurance that it'd pay off.