John Cena’s squash matches should not happen.
Cena defeated Cody Rhodes at the first Raw after the Royal Rumble in a squash match. It served as fodder for Cena’s announcement of which champion he would face at WrestleMania.
Was that really necessary?
These squash matches need to stop for a number of reasons, the first being that burying quality talent is not good for future business.
Rhodes had a great confrontation with his brother, Goldust, at the Royal Rumble. It culminated with Rhodes eliminating his older brother. Not only did Goldust get a great reaction from the crowd, but also the ovation got bigger when the brothers traded punches "mano-a-mano."
What did the WWE do to follow that up? The writers had Cena squash Rhodes.
How much more talent needs to be buried for the most well-established face in the company?
Another important factor is Cena’s gimmick. He still has the Superman character that he portrays well. He still kicks out of any finishing maneuvers and wins later on without selling the damage.
That alone sells his character. There is no need for Cena to go over on talent who need the momentum more than him.
The last big reason is Cena's look. It is one thing for guys like Ryback, Sheamus and even Big Show to have squash matches.
They have the look and size to do it.
All three superstars have the right look that makes their squash matches believable. Cena has the strength and look, but his decade-long tenure makes it impossible for him to get a believable run.
Fans should want Cena to defeat adversity and earn it. Face wrestlers always act this way, and fans should be used to this tactic. It is effective and shouldn’t be mixed with dominance.
There will be plenty of opportunities for Cena to build momentum against the WWE Champion for WrestleMania 29. It is important the WWE build him properly and, truthfully, squash matches are not the best way to do this.