Despite many fans thinking that the opposite is true, the WWE does indeed have plenty of talent on its roster.
OK, maybe it's not as loaded as it was 10 or 15 years ago, but this notion that there aren't a lot of quality superstars in the company is a little misguided.
The WWE actually has quite a few big-named stars and up-and-comers who make up an interesting mix of talent and, more importantly, give us the possibility of seeing plenty of entertaining feuds.
With a great blend of guys who have been to the top and others who are trying to get there, the WWE has the chance to feature a number of must-see rivalries in 2013.
While feuds like The Rock vs. CM Punk and Dolph Ziggler vs. Chris Jericho are getting the spotlight right now, there are many more feuds we should see in the near future.
Here are 10 rivalries the WWE should feature ASAP.
NOTE: In the interest of fairness, NO superstar will be used more than once in this article.