Super Bowl 2013 Commercials: Full-Length Ads We Can't Wait to See
The Super Bowl isn't just about 60 minutes of football played between the top two teams in the nation; it's about everything else in-between, including the halftime show.
Commercials are what fills everything else in between. Companies spend millions of dollars for 30 seconds of airtime to hopefully increase exposure and revenue. Because of the almost-obnoxious amount of money put into the commercials, companies make sure that these commercials are the creme of the crop.
With companies already releasing previews on Youtube, here is a look at three commercials that have everything a Super Bowl commercial requires.
After a long period of tense football action, viewers look for something real lighthearted, providing 30 seconds of peace in the midst the most intense of game of the year.
Here is a commercial where we never know why one man in the company is so optimistic all the time. His co-workers look at him in disbelief and even disapproval of how different his tone is compared to everybody else. As one co-worker asks where he's from, he promptly replies that he's from Minnesota and leaves all of us questioning where exactly his happiness comes from.
This commercial is especially attractive because it personifies the stereotypical office workplace and adds the idea that one's happiness can spill onto others; with the help of a specific car.
While Mercedes-Benz created controversy with the sexually suggestive Kate Upton Ad, this commercial is more about the car than the stars supporting it. An ordinary man is given the opportunity to sign some papers for a the new Mercedes-Benz CLA. The man imagines himself with the car and is seen hanging out with celebrities and even becoming a celebrity of his own. The commercial encourages this idea of celebrity coming from the car one drives.
This particular commercial is great because it exaggerates all the social perks of owning a Mercedes automobile without the luxury price. The affordable price tag suggests that just about anybody can become a superstar with this car.
The ultimate preview ad is one that still isn't decided, as Coca-Cola leaves it up to the viewers to choose who reaches the coveted coca-cola station.
You can vote here.
There is a seemingly conclusive race by the end of the commercial, but the sign is misleading from afar and makes clear that the journey to Coca-Cola is still far away.
This commercial adds the element of competition without any the elation or devastation emotionally that typically goes along with it. A viewer will not be devastated to see any particular person lose the race, but the viewer still will remain curious as to who the winner will be. Fan interaction and casual competition add a welcome twist to an otherwise-highly contested Super Bowl.
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