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Super Bowl 2013: Nike Unveils Official Uniforms and Cleats for Ravens vs. 49ers

Adam WellsFeatured ColumnistJanuary 31, 2013

The last step of the Super Bowl process (other than the actual game itself) is the official unveiling of the jerseys and cleats that the Baltimore Ravens and San Francisco 49ers will wear on the field this Sunday. 

Nike, the official supplier of NFL jerseys, has developed an all-new uniform for this game. It is called the NFL Nike Elite 51 uniform.

According to the official Nike website, the jerseys are the most innovative and revolutionary uniforms created to date. 

These revolutionary uniforms are engineered and purposefully constructed with every element built for speed. From head-to-toe and inside-out, the uniform components are constructed to work in concert with each other—from the jersey, pant, baselayer and padding all the way down to the the sock and cleat.

Let's start with the cleats, which are being engineered toward comfort and speed. By creating a new lightweight shoe that provides easy grip and rotation, Nike has made it easier for players to get that necessary burst off the line to ensure the game is played as crisply as possible. 

The design of the cleats is terrific. You have the primary color of the team immediately drawing your eye to it, then the Swoosh logo, while the top of the shoe features the secondary color. It is a nice integration of everything that makes these two uniforms so special. 

Nike has really outdone itself with the jerseys and pants. Nothing about the main design has changed, which is good, because you don't want to see teams playing around with their look just because of the stage and desire to sell more merchandise. 

Instead, you look at the flexibility of the new jerseys and the way that everything fits into place, and realize that the Ravens and 49ers will be able to play to the best of their abilities. 

It is something that doesn't get enough attention because we are so accustomed to just caring about the results on the field, but the movement and range of motion from the uniform can be a tremendous asset for the players. 

The new Nike Elite 51 uniform is going to help bring out the best in the Ravens and 49ers in New Orleans on Sunday night.


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