The NBA was virtually built upon the success of players like Larry Bird, Magic Johnson and Michael Jordan. Their marketability allowed the league to grow to gigantic, unforeseen proportions. With 2013 beginning, those names are still the foundation of the league, but a new cast of players has overtaken the marketing realm and is poised to lead the NBA into the next generation.
A crop of young superstars both on and off the court are sprouting in the league's garden. These players not only are redefining marketing and global exposure for the sport, but are active in their communities and serve as multicultural role models.
This is a list of the top five under-25 endorsers in the NBA.