WWE Elimination Chamber 2013: How Much Will The Rock's Presence Boost Business?

Travis Taylor@@WriterTaylorFeatured ColumnistFebruary 1, 2013

Photo by WWE.com
Photo by WWE.com

The Rock is the King Midas of wrestling. Just mention his name for a wrestling event and watch the card turn golden.

Given his recent track record in WWE pay-per-views, how much will his first time appearance at the Elimination Chamber boost business?

After his debut in 1996 at Survivor Series, Rock quickly rose up the ranks of the WWE.

He utilized a combination of charisma, catchphrases and clever moves to create a unique brand for himself. He spoke in the third person and called himself The Great One. He was unlike anyone else in the organization at the time.

His departure for the deeper pockets of Hollywood left a hole in the WWE ranks that has never been filled.

But that departure has given Rock his golden touch.

Since being in Hollywood and chugging out films, he has easily become the most successful wrestler to transition over to movies. Additionally, he has become one of the highest paid actors in Hollywood. In 2012 Forbes magazine ranked him fourth, reporting he had earned $36 million.   

It's no wonder that ticket prices go up every time Rock appears at a WWE event: He's transcended the boundaries of professional wrestling. His very appearance on a card is the golden touch.

Take WrestleMania 28, for example.

Before that event, which featured Rock versus John Cena, buy rates for the year's biggest event averaged at 679,000. 

Previously, WrestleMania 23 was the highest event, pulling in a buy rate of 1,250,000. It featured Shawn Michaels versus John Cena for the WWE title, Batista versus The Undertaker for the world title and a Money in the Bank ladder match.  

When Rock showed up to wrestle on the 28th installment in Miami, the buy rates hit 1,300,000. The host city itself pulled in revenues in excess of $100 million dollars over the WrestleMania weekend.

This may be speculative, but is it any coincidence that Rock was on the card in a wrestling capacity for the first time since WrestleMania 20 in 2004? Also, it's interesting to note that he was the host for the third-highest rated show, WrestleMania 27, which also took in over one million buy rates. 

Given what his past appearances have done, will he have the same effect at the Elimination Chamber?

Combine his appearance, both as a first-time showing on the card and as WWE champion, and there's no doubt that numbers will go up again. It won't even matter if he's in the actual Chamber match or not. He'll be there, facing Punk, defending the title.

He’ll do for the Elimination Chamber what he did for WrestleMania.

Honestly, when will this happen again? Rock is a huge star both inside and out the WWE. He doesn't even have to wrestle at an event to create a buzz around it. All he has to do is show up and people will tune in to watch.

Isn't that why he was brought back to begin with?