It only comes round twice a season but it's well worth the wait. Transfer deadline day might be a logistical nightmare for agents, executives and management but for the fans...it's like a second Christmas.
The tension, apprehension and excitement as to whether your club goes all out and makes that huge signing cannot be rivalled.
All the rumours and speculation cease at 12 midnight (GMT) late Thursday, and you can be sure plenty of clubs will be trying to negotiate right up to the witching hour in the hope of securing that much-needed target.
One of the clubs that could be heavily involved in the transfer activity is Stoke City with plenty of strikers linked with a move away from the Britannia, while QPR are almost certain to be active under Harry Redknapp.
Here are five of the biggest moves that could well take place later today...