On Monday, the seeds for Brock Lesnar facing HHH at WrestleMania were planted.
The former UFC champion attacked Hunter's real life father-in-law.
This means war!
Let’s hold on a minute. Maybe Lesnar could just use a stern talking to instead, and we could skip past the feud altogether?
While Rock vs. Cena round two may alienate a lot of hardcore fans, the match can at least be justified. WrestleMania 28 drew 1.2 million buys with them at the top of the card.
WWE could also argue that Cena needs his win back. He is a full-time wrestler who has years ahead of him.
HHH, on the other hand, is basically retired already. He comes out from his hole every six months or so to conveniently wrestle the biggest attraction on the show (CM Punk, The Undertaker, Lesnar).
Then he goes away.
After he leaves, no one is left behind to benefit from his feud. Hunter forgets to stick around longer and put over younger talent, like Foley did for him years earlier.
With WWE years behind on their youth movement, guys like HHH and Lesnar should be used to create new stars. Rock vs. Cena is going to make WrestleMania 29 a lot of money, so they don't have to rely on Lesnar vs. Hunter for extra buys. Lesnar generates buys no matter who he is facing.
Triple H doesn’t
Some may point to the SummerSlam 2012 buyrate for proof that Hunter is still a draw. After all, the show did 49,000 more buys than the year before.
But what did Hunter contribute to that?
Lesnar vs. Cena did 25% more buys (54,000 more) at Extreme Rules than the 2011 show did. While that was still a disappointing number, the increase in buys can be attributed to Lesnar.
To gauge Hunter's drawing power, take a look at his last big pay-per-view matches (not counting Undertaker).
When he took on Kevin Nash at TLC 2011, they did a buyrate of 179,000 compared to 195,000 the year before. That's 16,000 less buys.
His match against CM Punk at Night of Champions did 161,000 buys compared to 165,000 the year before.
Lesnar is the draw here; Triple H is just throwing himself into the spotlight.
What Hunter does have, though, is the respect of fans to help him get younger talent over.
If he is going to inherit the company someday, he should be thinking about the future and not how he can sneak his way into another big match.
WrestleMania 29 is going to do over a million buys no matter what. Imagine if the company built up others from this generation to face Lesnar and Hunter at WrestleMania instead.
We could have Ziggler vs. Hunter or Sheamus vs. Lesnar. Two full-time roster members who would benefit from the rub of working a program with future hall-of-famers.
Instead, it will be another year (at least) before they can have a WrestleMania moment.
This WrestleMania, let's not watch a man fight for the honor of his crooked father-in-law. Let's not see a feud where Paul Heyman talks about Stephanie McMahon's children, and let's not watch a 43-year-old part-time wrestler pretend he is on the same level as a former UFC Champion.
Let’s just leave Lesnar vs. Hunter as a one-and-done.
Sometimes big matches should stay that way.