Super Bowl 2013 Commercials: Brands We're Most Looking Forward to Seeing

Rob Goldberg@TheRobGoldbergFeatured ColumnistJanuary 30, 2013

ARLINGTON, TX - FEBRUARY 06:  A Doritos ad is displayed on the screen during Super Bowl XLV at Cowboys Stadium on February 6, 2011 in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
Tom Pennington/Getty Images

Super Bowl commercials are now almost as popular to watch as the game itself. This year should be no different.

According to Brad Tuttle of Time Magazine, the average 30-second spot during the game will cost companies $4 million. At this price, executives will make sure the ad is memorable.

While dozens of major brands will try to create one of the top commercials of the year, a few already have high expectations. Years of quality advertisements means that these companies will have the most anticipated spots.



Few companies have been able to produce as many quality ads in recent years as Volkswagen.

The most notable one is with the Star Wars kid in a Darth Vader helmet using the force to turn on a car.

This year, the car manufacturers are coming through once again. One commercial has already been leaked online and it seems like it could be an early favorite for the best of the year.

With the way the German company can produce these hits, do not be surprised if they come up with a few other good ones that will be shown throughout the game.


Bud Light

The battle between the major beer companies usually hits its peak around Super Bowl time. Bud Light, Miller Lite and Coors Light all produce quality advertisements, but Anheuser Busch usually comes out with the best.

Last year, Bud Light gave America "Weego," the well-trained rescue dog.

Other commercials over the years have kept football fans in their seats when the game is in a timeout.

While no ads have been leaked this year, there is little doubt that the company will be able to provide entertainment once again.



It was not easy, but last year Doritos found a way to make animal murder funny.

One of the top commercials of Super Bowl XLVI featured a dog bribing his owner with chips in order to keep his mouth shut about killing the family cat.

Regardless of your feelings about animals, it is hard to deny that this was extremely entertaining.

This has been a common theme for Doritos commercials over the past few years, so the bar is high for any ads this year to once again reach this level.



At some point during the game, Mercedes-Benz will show a commercial featuring Kate Upton.

Although the ad takes turn from sexy to slightly humorous very quickly, the car company knows the recipe to a good commercial. If you put an attractive female in it, people will notice.

Like Britney Spears and Cindy Crawford in the past, Upton will join the list of celebrities using sex appeal to sell products during the Super Bowl.