Star Trek into Darkness Super Bowl Commercial Will Leave Viewers Wanting More
The Super Bowl has become a launching point for the summer movie blockbuster blitz. This year, six movies will air trailers during CBS' broadcast, and none figures to generate as much buzz as Star Trek Into Darkness.
Of course, we are talking about Star Trek, a franchise that has a passionate and devout fanbase. This makes creating the buzz an easy task—there is an army of Trekkies anxiously awaiting the release of any and all things related to Star Trek.
However, this movie is not going to be limited to just Trekkies.
This is J.J. Abrams' second effort at the helm of the Star Trek franchise. His first Star Trek, released in 2009, found an audience that spanned far beyond the boundaries of the Trekkie universe. It made over $250 million to easily reign as the highest grossing Star Trek film of all time.
I am a testament to the draw of that movie. I've always been a bigger Star Wars geek than a Trekkie (don't hate me Trek fans). I haven't seen all of the Star Trek movies and I waited until DVD to see Abrams' Star Trek.
I was thoroughly impressed and entertained. The movie had well-crafted action scenes, and a well-written and snappy dialogue. The second one figures to offer more of the same while taking it up a notch.
With franchises such as this, the second installment is often the darkest and most critically acclaimed—think of Empire Strikes Back and The Dark Knight.
Star Trek Into Darkness figures to fall in with those above-mention, stellar sequels.
According to IMDb, Captain Kirk and the crew of the Enterprise will be on a manhunt with a personal connection:
After the crew of the Enterprise find an unstoppable force of terror from within their own organization, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction.
Comingsoon.net offers up this about the upcoming Trek movie:
As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.
We've got all the key ingredients for a dark and action-packed sequel: A leader going against impossible odds while having to juggle the sacrifices that must be made for the good of the mission.
Now, I have no idea what those sacrifices are, but suffice to say, that will likely hold the key to the dark tinges that will add depth to this movie.
While the trailer that will air during the big game has not been made available, we do have an alternate trailer available.
The trailer grabs me right off the bat. Benedict Cumberbatch, who plays the movie's villain and is probably Khan, levies his line with ominous patience to set the tone.
Then we get the obligatory heavy music as we montage through action scenes and the special effects get a chance to show off.
This movie looks visually impeccable, packed with drama and full of intense action. That sounds like the perfect summer blockbuster to me.
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