Royal Rumble 2013: Results Show That Money Will Always Come First for WWE

Joseph ZuckerFeatured ColumnistJanuary 30, 2013

EAST RUTHERFORD, NJ - FEBRUARY 16: Vince McMahon attends a press conference to announce that WWE Wrestlemania 29 will be held at MetLife Stadium in 2013 at MetLife Stadium on February 16, 2012 in East Rutherford, New Jersey. (Photo by Michael N. Todaro/Getty Images)
Michael N. Todaro/Getty Images

The diehard WWE fans shouldn't have expected the 2013 Royal Rumble to end any other way.

Just to remind those who, for some reason, might be unaware, John Cena won the Rumble match and The Rock won the WWE Title. It sets the two up for WrestleMania XXIX, the second year in a row they will main event the pay-per-view.

Of course, last year's match was billed as "Once in a Lifetime." It will be interesting to see how WWE bills it this time around.

For fans, it was just more evidence the company will always put the dollar bill ahead of everything else.

It's almost impossible to argue that The Rock vs. John Cena isn't a stronger draw to casual fans than CM Punk vs. John Cena/The Rock would be.

With The Rock's massive appeal, he can take the belt on talk shows, give interviews about WWE and simply promote the company in a way that Cena or Punk could not.

At its heart, the WWE is just like any other company. Its goal is to maximize the profits for those with a financial stake in the company. Actually entertaining people is forever a distant second.

This isn't the mid-'90s anymore. Vince McMahon is trying to cast as wide a net as possible in terms of appeal.

Having The Rock carry the title into WrestleMania will likely cause it to have the biggest buy rate in the history of the company. In financial terms, that's a success.

How much will the product have suffered, though? Just think about what the card for the biggest show of the year could look like.

WrestleMania XXIX could feature The Rock, Brock Lesnar, Undertaker, Triple H and Chris Jericho. Those are no doubt big names, but you'd be forgiven if you thought it was 2002 instead of 2013.

When all of those guys are gone, who is the WWE going to rely on? It's simple. The company will just reach out to another nostalgia act who will allow WWE continue to limp along in the present, or it will simply give the title to Cena.

McMahon isn't trying to make the fans who have watched for years happy. They will most likely continue to tune in regardless. No matter how many times Cena headlines a PPV, diehard fans will watch Raw and maybe SmackDown each and every week.

Occasionally, those fans will get something like a Daniel Bryan title run or the Summer of Punk. Moments like that are fleeting, though.

How long did it take for Kevin Nash and Triple H involve themselves into the Punk/Cena feud in 2011, thus killing what had been one of the best rivalries to come along in years?

You fans who think it's appalling that a wrestler who has carried the flagship title for over 400 days must once again take a back seat to Cena and The Rock at WrestleMania?

You don't matter.

Those of you who think it's equally ridiculous that a wrestler who has only gotten in the ring three times since WrestleMania XX once again finds himself holding the WWE title?

McMahon doesn't care what you think. You'll never matter more than the person who only watches wrestling only three or four times a year.