Over the years, companies have done just that. The spots aired during the Super Bowl bring movie-like production quality and star power.
This has turned watching the ads into a must-see event. Here are three that are sure to get people talking.
Amy Poehler's Best Buy Commercial
Amy Poehler is on a roll. The SNL alum is coming off an entertaining turn as the host of the Golden Globes while she continues to leave us all laughing as the star of NBC's Parks and Recreation.
Best Buy has decided to tap into her rising popularity by enlisting her services for its Super Bowl ad. The Associated Press' Mae Anderson confirms the news of this partnership and tells us the ad will air during the first quarter of the big game.
While Best Buy is being tight-lipped about the content of the ad, it did offer, via Anderson's article, that Poehler "was an active collaborator."
Poehler's creative input on this spot is all I need to know that this ad will be a hilarious hit.
Kate Upton's Mercedes-Benz Commercial
This commercial is already generating buzz. At the time of writing, the attached YouTube video has already earned nearly 5.5 million views.
Having a sexy woman wash a car is nothing new. It has been cemented in American culture since Cool Hand Luke hit the big screens with this unforgettable scene.
However, this ad offers up a twist with a group of men washing the car as Upton distracts them as a mere spectator.
Still, I'm guessing that it is Upton that is the source of the buzz around this ad—and not the plot twist.
Paramount Pictures' Star Trek Ad
One of my favorite things about Super Bowl ads is that they offer us a first glimpse of some of the upcoming summer blockbusters.
Last year, Marvel got me buzzing over the release of The Avengers. After the game this year, I'm banking on Star Trek Into Darkness as the movie leaving me counting down the minutes until its release.
I'm not even a big Star Trek fan. I didn't see J.J. Abrams' first effort in this franchise until it hit DVD, but I was impressed. That was a well-done and entertaining movie even for Star Trek noobs like myself.
Well, the follow-up to that effort looks like it is going to be another can't-miss installment.