4 Ways to Increase the Popularity of NBA All-Star Weekend

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4 Ways to Increase the Popularity of NBA All-Star Weekend
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Blake Griffin goes up to block the dunk of Dwight Howard in the 2012 All-Star Game. The West defeated the East 152-149.

In an era when television ratings are a premium source of income for sports, all-star games are failing to draw Americans to their living rooms. 

NFL commissioner Roger Goodell, according to ESPN.com, talked about the possibility of canceling the Pro Bowl after the 2012 event. Baseball Almanac showed that MLB's All-Star Game ratings are declining. The NHL failed to produce an All-Star Game this year due to the league's lockout.

Even though the NBA All-Star Game went up against the television ratings of the Academy Awards in 2012, Ira Boudway of Businessweek.com reported that approximately only seven million American viewers watched the 2012 NBA All-Star Game in comparison to the nine million in 2011.

Eventually, rather than make some minor adjustments to the product, one league needs to make a bold move and make a few major changes to the entire all-star weekend.

These four significant modifications will recharge the interest in NBA All-Star Weekend.

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