Not everyone watches the Super Bowl for the commercials, but if you’re not tuning in during timeouts, you’re missing some of the best entertainment of the year.
Advertisers take advantage of the Super Bowl’s massive audience to unveil witty, ironic and otherwise epic commercials. Given the huge price tag for such ad spots, sponsors have high expectations to meet, and many have delivered timeless classics through the years.
Super Bowl sponsors will no doubt roll out more instant classics this year, but it’s important to remember where the tradition sprung its roots. We’ll take a look back at a few of the best Super Bowl commercials of all time that deserve to be revived.
Larry vs. Michael (McDonald’s)
“The Showdown” is one of the most awesomely classic sports-related Super Bowl commercials of all time, and everyone should watch it at least once. Larry Bird and Michael Jordan are as recognizable now as they were when the commercial aired in 1993, but this would be a great time for McDonald’s to modernize it a bit. Who wouldn’t want to see LeBron James and Kobe Bryant throwing up trick shots for a bag of burgers?
McDonald’s may never delve into that particular venture again, but there are plenty of NBA superstars that would be terrific for the part. Maybe the fast food giant could even convince Brian Scalabrine to make a cameo dunking over some guys in business suits.
Reebok and Terry Tate
Reebok tackled the competition (terrible pun intended) with their “Terry Tate, Office Linebacker” advertisement during the 2003 Super Bowl. Mixing office humor and football’s intensity, Reebok found the perfect way to entertain Super Bowl viewers and move their products.
Reebok should, no doubt, find a way to bring this commercial back in some form. Maybe Ray Lewis would be up to the task. He should have some extra time on his hands if he retires this offseason.
“When I grow up” probably didn’t make a whole lot of sense for the younger generation watching the Super Bowl in 1999. Watching it now probably hits a little closer to home than it did back then.
Using children in humorous commercials isn’t a new idea, but it’s almost always buzz-worthy. Monster should consider bringing back one of its most successful ads for future use. There’s a whole new generation of young Super Bowl viewers that could appreciate it in 10 or 15 years.