WWE Royal Rumble: Will the Rock's Title Victory over CM Punk Lift the Company?

Daniel Peragine@DPMajesticCoSenior Analyst IIJanuary 28, 2013

The Rock as WWE Champion. (Photo Credit: WWE.com)
The Rock as WWE Champion. (Photo Credit: WWE.com)

Although this year's Royal Rumble pay-per-view was a predictable one, the WWE really delivered on a very strong performance. This should also include the main event of the pay-per-view, which saw The Rock capture the WWE Championship after CM Punk's historic title reign.

There should be no question that The Rock's victory over Punk at the Royal Rumble was a historic one. It not only put an end to one of the longest and most impressive title reigns in WWE history, but it also gave the company a new identity with The Rock as their champion. 

With The Rock holding the WWE Championship belt, did the company make a good decision to have Punk lose at the Royal Rumble?

That answer should be quite clear. With the WWE heading into its WrestleMania season, the company should see a very good return with The Rock as their champion. Although Punk should not be taken out of the picture entirely, having a WWE legend such as The Rock hold the most prestigious title is crucial toward its WrestleMania pay-per-view success.

In addition to the Royal Rumble, John Cena's battle royal win earned him the No. 1 contender's spot to square off against The Rock at WrestleMania. For the WWE, this headline alone should bring tremendous interest to its product.

Right now, the WWE is on the correct path to success. With the playing cards set by having The Rock be the WWE champion, the company should look forward to seeing impressive viewership numbers and interest across the board. Although The Rock may no longer be a full-time wrestler, his potentially short-term title reign should help the WWE grow its product in wider margins by the time WrestleMania arrives.

As for Punk, he should not be looking down. In fact, Punk should remain very proud of the fabulous work he did as the WWE champion. It will be important for the WWE to remember that and keep his name in the title picture in months to come.