Dolph Ziggler, who lasted longer than anyone in the 2013 Royal Rumble match, seems primed to be in pay-per-view main events for the rest of the year.
Even though Ziggler was thrown out by Sheamus, the Money in the Bank Contract holder was the first entrant and was one of the final four competitors in the ring.
WWE can take several angles with Ziggler’s performance, but none is bigger than an apparent feud with Chris Jericho.
Jericho entered the match second, much to the surprise of the WWE Universe. Ziggler defeated Jericho in a Money in the Bank vs. Career match in the summer, causing Jericho to be fired. The two lasted almost the same amount of time—45-plus minutes—before Ziggler eliminated Jericho.
This could result in a small feud with Jericho, leading up to Elimination Chamber. Ziggler’s current girlfriend, AJ Lee, is the one responsible for firing Jericho. WWE would be wise to take up this angle, because there are many elements already in play.
The history between the two alone is good enough for a small feud, but WWE could add Vickie Guerrero, former manager and love interest of Ziggler. She is now the Raw managing supervisor (so, basically, a general manager). In a WWE.com exclusive, Jericho hinted that a change in management is the reason he is back.
Vickie and Jericho could team up to try to take down Ziggler, but this would probably end up with Ziggler getting a push from Jericho.
Whatever happens, this storyline would be pretty awesome for WWE fans.
Another way WWE could use Ziggler’s momentum is by having him cash in his Money in the Bank at Elimination Chamber.
With Alberto Del Rio as a face, it creates a nice opportunity for Ziggler to swoop in after an Elimination Chamber match and steal the title. We've seen it before, and they’re very exciting.
I wouldn't be surprised if Ziggler was involved in the world Heavyweight Championship Elimination Chamber match as a competitor, is eliminated and returns at the end of the match to cash in his briefcase.
That would be one of the biggest heel moments I've ever seen, and doing it in classic fashion. Unable to win the match straight up, he capitalizes on a weak opponent to win. Man, that would be something.
Ziggler, a great seller and in-ring performer, is one of the best heels in the company today. The only one I’d put above him is CM Punk.
WWE has a very big opportunity here to capitalize on Ziggler’s momentum. After his performance at the Rumble, Ziggler solidified that he can be the guy. Even though he didn't win the match, he still has an opportunity to make some noise in 2013.