Mark J. Rebilas-USA TODAY Sports
The names Ken Kendrick, Jeff Royer and Mike Chipman don't hold the same weight of Jerry Jones or Michael Jordan, but make no mistake: Arizona fans know who they are.
That's because of where the Diamondbacks found themselves in 2004 when the trio became general partners of the franchise.
Prior to that year, the snakes had recorded five straight winning seasons and one of the decade's more memorable World Series victories.
They were the young guns, the new blood and, in many eyes, the darlings of the league. But over the next eight years, player after player has been dealt from the Diamondbacks, often with little coming back.
Some names traded during the trio's tenure: Randy Johnson, Brett Anderson, Carlos Gonzalez, Carlos Quentin, Dan Haren, Jose Valverde, Max Scherzer, Mark Reynolds and Jarrod Parker.
The moves have come at a price. According to Arizona's website, attendance has dropped nearly 33 percent from a decade ago.
But wait, there's more. The Justin Upton trade winds started last season, right around the time Kendrick (seen above) announced to the world his thoughts about the young star.
"He's certainly not the Justin Upton that he has been in the past and that we would expect of him," he told a local radio host. "He's 24 years old, and it's time for him to be a consistent performer and right now this year he's not been that."
Maybe he'll be more consistent in Atlanta.
Best Move: Drafting Justin Upton.
Worst Move: Trading Justin Upton.