Coke's Super Bowl Commercial Offers Thrilling Chase for Refreshment

Gabe ZaldivarPop Culture Lead WriterJanuary 25, 2013

Super Bowl commercials are already hitting your inbox and Facebook feeds, and Coke's delicious attempt is just the latest. 

How far will you go to have a Coke? For me, it would be miles if we are also talking about a pastrami sandwich pairing, but that's besides the point. 

A more appropriate question might be how far you are willing to go to make your voice heard in what happens next in this posted commercial, which is but a precursor to what you will see on Super Bowl Sunday. 

As leaking Super Bowl ads becomes the norm, every company seems content to swap out the classic gift of surprise we might have on Super Sunday for the added incentive of participation. 

Mercedes-Benz and Audi have already released commercials that either tease of a commercial to come or let fans fill in the blanks with voting. 

This one from Coke is a little bit of both, promising a new ending for you to enjoy on February 3 while also letting you decide how it all ends. 

The posted video is as zany and engaging as you would hope from an ad placed during the most expensive of time slots.

Coke wants you to head to their website, Coke Chase, and make your voice heard as to whether the Showgirls, Badlanders or Cowboys should reach the end goal of a refreshing Coke. 

I would have enjoyed it more if they had Rex Ryan, Rob Ryan and Andy Reid on a mad dash to quench their thirst, but beggars can't be commercial choosers.


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