Why The Rock's Win at the Royal Rumble Helps Usher in New Attitude Era in WWE

David LevinSenior Writer IIJanuary 31, 2013

EAST RUTHERFORD, NJ - FEBRUARY 16: Dwayne 'The Rock' Johnson attends a press conference to announce that MetLife Stadium will host WWE Wrestlemania 29 in 2013 at MetLife Stadium on February 16, 2012 in East Rutherford, New Jersey. (Photo by Michael N. Todaro/Getty Images)
Michael N. Todaro/Getty Images

Welcome to the WWE’s new “Attitude Era.”

Fresh from the success of the Royal Rumble, this new “golden age of wrestling” is brought to you with The Rock winning the WWE title match on Sunday night, the return of both Chris Jericho and Brock Lesnar, a stable of three angry men dressed in black, and of course, the one man championing the cause for the company.

Like we always say, what is old continues to be new again.

After seeing Lesnar "F-5" WWE Chairman Vince McMahon on Monday night, causing him to suffer a broken pelvis and listening to The Rock calling out CM Punk and using the same bravado he did 10 years ago, there is no reason to think this new attitude in the WWE is not going to be as compelling as the times when DX was ruling the airwaves and The Rock/Austin was the feud we all talked about.

I’m not stating, for the record, that the feud between The Rock/Punk is any better or the actions of  Lesnar or The Shield are any greater—they are different in a different time and place and situation. CM Punk? Well, that is a matter of opinion.

We complain over and over about how the WWE needs to go back to “The Attitude Era.” There is no duplication. Bringing back the new version of the old scene is useless because the same players of its time (Austin, Triple H, HBK, Undertaker) are not part of the current scene.

There is no redeeming quality in trying to mass produce something older wrestlers who have been away from the ring have nothing to do with, and frankly, we all would be severely disappointed (if we aren’t already mad at the product in the ring).

If anything, Monday Night Raw answered a few questions. It opened some doors. It brought back Jericho and Lesnar. It had us buzzing (shades of the night after WrestleMania 28). We live in a wrestling world of stagnation where matches and feuds cannot live on forever but cannot change with the flicker of a light switch. That is the nature of the business.

The outcomes of the Royal Rumble in some cases may have been predictable. Maybe the return of two WWE greats leads to more returning stars (John Morrison, Shelton Benjamin). Maybe, it also means the new guard is taking shape (Antonio Cesaro, Damien Sandow, Cody Rhodes, Bo Dallas).

Maybe, just maybe, with all that isn’t going on in the company, this is the best time for someone to show a little attitude.