Mark Helfrich has reached what he calls the "pinnacle" of his coaching career.
He's the head man of the Oregon Ducks, and he takes over a team that has played in four consecutive BCS bowl games. His office is surrounded by some of the best athletic facilities in the country, and his team has a reputation of greatness.
But don't let that smile hang around for too long, Mark. Following up Chip Kelly is not an easy task, and fans will be second-guessing Helrich's every move.
The program is at a point where bland, 30-10 victories over middling opponents aren't good enough. Those who bleed green and yellow want 63-7 victories and scoreboards that burst halfway through the fourth quarter.
Suffice it to say, 2013 will be a major year in coach Helfrich's life. Here are the five most important things on his to-do list for the next 11 months.