Far away from the predictable nature of the "Top Four" of England's Premier League or the "Big Two" in Spain - which is rapidly becoming a trio as Atletico Madrid interrupt the Real/Barcelona party - Italy's Serie A is a wide-open race.
The chasing pack are reining in the not-so-invincible Juventus, the hunt for European qualification has any of seven teams all looking hopeful and the relegation battle is fierce and hard-fought. Therefore, seasons can be completed or destroyed in one fell swoop and capture of a player.
Does a team gamble and look to bring in an extra player or do they hold back, entrusting the current crop to do the deed?
Do the money-men bequeath fortunes on an under-fire manager, or do they save their rubles? This time on February 1, all will become a lot clearer. Until then, delve into this team-by-team guide to find out who exactly may move where.
Big names have been linked with equally big money moves. Mario Balotelli, Fernando Llorente and Robert Lewandowski have all been the focus of admirable glances. The question is: who will put their money where their mouth is?