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Ohio State Considering Significant Ticket Price Increase for Football Games

COLUMBUS, OH - NOVEMBER 24: Quarterback Devin Gardner #12 of the Michigan Wolverines leads the Wolverine offense against the Ohio State Buckeyes at Ohio Stadium on November 24, 2012 in Columbus, Ohio. (Photo by Jamie Sabau/Getty Images)
Jamie Sabau/Getty Images
David RegimbalFeatured ColumnistJanuary 23, 2013

The cost of getting a first-hand look at the Ohio State football team could be going up.

According to Kyle Rowland of ElevenWarriors.com, the Ohio State Athletic Council has put together a plan to increase public ticket prices for home football games from $70 to $79, in addition to adding up to two “premium” games per season where tickets could skyrocket to anywhere between $110 and $125.

Ohio State's football ticket prices could be increasing substantially in the very near future. The Board of Trustees meets next week.

— Kyle Rowland (@KyleRowland) January 22, 2013

These changes would take effect in 2013, coinciding with a season many believe could result in a national title run for the Buckeyes.

Faculty and staff pricing will increase by $8 (from $56 to $64), and tickets purchased by students will increase by $2 (from $30 to $32).

Charlie Wilson, the Chairman of Ohio State’s Athletic Council, told ElevenWarriors.com that he figures this decision will be unpopular among fans.

“No doubt there will be blowback,” Wilson said. “The problem is of the big-time football schools, we are virtually the only one that doesn’t do the premium pricing.

“The consensus is we’re leaving a lot of money on the table that other universities are taking advantage of. Whatever we do, at least for the foreseeable future, it will involve far less revenue than the consultants say we could get. It will be moderate in every sense of the word, but I have no idea what it will look like in its finished product.

 

The rates for these premium games against high-level competition will fluctuate over a three-year period following the 2014 season. In 2015, the price for premium games will shift to the $125 to $150 range, and the rate would eventually climb to $175 in 2016 before deflating back to the $125 to $150 range.

OSU will not use ticket differential pricing, meaning a seat in Row 1, Section 23AA will cost the same as sitting in the top row of D Deck.

— Kyle Rowland (@KyleRowland) January 22, 2013

 

Will this proposed ticket price increase end Ohio State’s long run of sold-out games? It’s hard to imagine one of the “premium” games failing to sell out regardless of price, but what about next year’s matchups against Buffalo and Florida A&M or the 2014 game against Kent State?

Despite how fans feel about this proposal, Ohio State is looking to maximize revenue for what is already one of the country’s most valuable teams (according to The Wall Street Journal).

How do you feel about the proposal? Leave your thoughts in the comments below, and be sure to follow Kyle Rowland on Twitter for updates.

 

Follow David on twitter @davidreg412

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