Playing in front of a national audience is nothing new for the 31-8 Oklahoma City Thunder.
With some of the league's most dynamic talents (along with its best record), it's a simple decision to put this team on television as often as humanly possible.
That saturation has apparently left the players more than comfortable with the omnipresent cameras.
As the Thunder prepared for Friday night's matchup with the Dallas Mavericks on ESPN, Westbrook showed that his knowledge of everything trendy extends to the music world.
The former UCLA product sang along with pop star Ke$ha's "Die Young."
Russell Westbrook singing the words to Ke$ha! Phenomenal!— NBA Guru (@NBAGuru) January 19, 2013
Ironic, isn't it? Considering that's what his club appeared to do less than one year ago in their five-game NBA Finals loss to the Miami Heat.
Of course, with the rest of the sports world still making sense out of the Manti Te'o girlfriend that wasn't story, and cyclist Lance Armstrong telling Oprah some, but not all of his past transgressions, this won't exactly jump off Saturday's sports pages:
Russell Westbrook mouthing lyrics to a KE$HA song might be the most normal thing on sports TV all day— Dan Wolken (@DanWolken) January 19, 2013
But the inspired, engaged Thunder appear more than ready to lengthen their postseason stay this time around. Their league-leading plus-9.4 scoring differential has shown their ability to not only knock off opposing clubs, but to obliterate them.
A likely return to the Finals this season could bring about a far different outcome.
The Thunder are clearly comfortable in their own skin.
Perhaps, a little too comfortable even.
Athletes have historically held on to some bizarre gameday rituals, and perhaps Westbrook is on the cusp of adding this one. He tallied 16 first half points, including this nifty and-one finish.
Oklahoma City carried a 53-46 lead into intermission.