There are some teams in every sport that are so inept you can't remember the last time that club experienced success. In basketball you'd be thinking about the Sacramento Kings. In baseball, the Kansas City Royals. The Buffalo Bills and Cleveland Browns are two great examples in football.
How does a team get itself out of a tradition of mediocrity? We don't often say this, but the Browns have just provided a great answer to that question.
Cleveland hired Norv Turner to take over the offensive coordinator position today. Take notes, boys and girls. This is the kind of move made by a team tired of the status quo.
Turner wasn't the greatest head coach, as the last several years in San Diego showed us. A football team usually takes on the personality of its head coach, so it was no surprise that the Chargers were a consistently soft team. Turner is an offensive genius; the Mike D'Antoni of the NFL if you will. Just like him, though, the Chargers were dangerous offensively. The problem was that the team folded under pressure.
That shouldn't be a reason to disrespect him. Being the head coach is simply not his forte. What the Cleveland Browns did by hiring him as the offensive coordinator was the best possible decision they could make for both themselves and for Turner.
The Browns are playing to his strengths.
Turner's at his best when all he has to do is call the plays. He doesn't need to worry about getting the whole locker room motivated each and every week. He's just not that kind of person.
He's now in the position that has awarded him the most success in his career. In fact, he won Super Bowls as the offensive coordinator for the Dallas Cowboys in 1992 and 1993.
And it's not like he won't have promising talent in Cleveland. Granted, Josh Gordon is no Michael Irvin and Brandon Weeden shouldn't be mentioned in the same breath as Troy Aikman, but the duo should flourish under Turner.
But the person who should really emerge with Turner is running back Trent Richardson. The Alabama product is a large, strong and quick specimen who is ready to leave an even bigger impression on the league next season.
In the next couple of seasons, there is a chance the sophomore running back could produce Emmitt Smith-caliber statistics. But if there's one thing for sure, Turner will be guaranteed to improve upon the Browns' rushing and passing league ranks of 24th and 19th from this season, respectively.
If Turner was able to make Phillip Rivers one of the league's most prolific passers, he'll be able to coax some greatness from Weeden as well.
The Brows are going to experience an offensive renaissance next season. Whether that translates to more than five wins in the tough AFC North division still remains to be seen.