Earlier in the week, I had tried to write an argument as to why The Rock doesn't deserve to win the WWE Title at the 2013 Royal Rumble. It turned into a diatribe against The Rock and his return to the company.
It wasn't a very well-argued piece, and in fact, it was probably one of the worst I've written on the site. Most of the criticism in the comments section, at least not the comments alluding to my supposed homoerotic fascination with CM Punk, is fully deserved.
This will be an attempt at a more balanced look at what having The Rock win would bring to the company.
The Rock is the biggest star in the company right now. Nobody, not even John Cena, moves the needle in the company more right now than The Rock.
Beating Punk would set the stage for a rematch with Cena. The last one might have been billed as "Once in a Lifetime," but that doesn't mean anything in wrestling. Plus, the stakes would be raised this time around.
Cena and Rock in the main event of WrestleMania is a much bigger draw than Punk and Rock would be. In the biggest show of the year, the money aspect must be taken into account.
WrestleMania XXIX is shaping up to be the highest-grossing of all time, in part to The Rock's involvement. He's not the sole reason but certainly a very big one.
If he wins the title, The Rock could do all the publicity building up to WM 29 in a way nobody else could. With his star power, he could go on any talk show or do any interview and kill it.
The crowd pop from a Rock title win will be huge, even without the benefit of a roof to keep the sound in.
WWE has been guilty of failing to truly deliver what the fans want. It's probably safe to say that the majority of fans want to see him win the title. Therefore, you can't go wrong by having The Rock win the title.
As one of the biggest stars, it doesn't make much sense to have him return, just to lose to CM Punk at the Royal Rumble.
What's the point in having somebody like The Rock get a title shot simply to lose it? Punk could simply beat another guy on the roster and accomplish the same thing.
Having him on top maintains the current fan's interest while also reeling in the person who want to remember the days of old.
The person who stopped watching might catch the fact that he's now the WWE Title holder and back in wrestling. That person would then start watching again, and his passion for pro wrestling may come back. If not, WWE still got that guy or girl's attention when it otherwise wouldn't have.
Punk could come out of this well, too. If he's going to drop the title to somebody, who better than The Rock?
It would probably be a little anticlimactic to see him lose to Cena, Ryback or another wrestler he's already beaten on multiple occasions.
With a solid performance, the fans who were unconvinced by him might see him in a different light and give him the credit he deserves.
The Rock is a part-time wrestler right now. You can't show up for a few months out of the year and call yourself a full-time wrestler.
It doesn't make sense to give the WWE Title to a wrestler who will be gone by the time WM 29 is over.
No matter how fake pro wrestling is, you want the most prominent title in your industry to go to the wrestler who has earned it the most. For everything The Rock has done in the past, he hasn't earned a title shot at Royal Rumble.
WWE has been struggling massively to create new stars. The fact the company has to rely on The Rock like this is a testament to how stale the product has gotten.
After he leaves, the company will be right back where it started with a few guys at the top and a bunch of other wrestlers nobody takes seriously.
CM Punk is one of the most over superstars on the roster right now, and he could continue to grow with the company. His critics will say that he hasn't won a title match clean in a long time and needs the help of The Shield to get past Ryback.
Of course, Ric Flair made a career of getting his butt kicked for 40 minutes, only winning in the 41st minute, usually down to cheating or help by the Four Horsemen.
Punk's held the title for more than 400 days, and yet a guy who hasn't wrestled since WrestleMania could beat him for the title.
Putting The Rock at the top of the totem pole just furthers the kind of sexism rampant in the company. Jerry Lawler is guilty of it the most, with Cena and the Miz right on his heels.
Sure Vickie Guerrero is a heel, but that doesn't entitle the faces of the company to run her down simply for being less attractive or heavier than the Divas on the roster.
It's like when Sheamus threw the burrito on Alberto Del Rio's car, or when Cena had the picture of Vickie eating a burrito with Ricardo Rodriguez. It was completely insensitive.
While the company promotes its Be a Star campaign, it has the top faces of the company acting like complete bullies to the heels when it should be the other way around.
The Rock is a nostalgia act. It's great for a little bit, but it starts to get old because it's usually the same things that fans have seen already. Sooner or later, the wow factor starts to wear off, and The Rock just becomes another wrestler on the roster.
The Rock's promos haven't been the best. He's used old references and simply creates words to get them trending on Twitter. That gets old after a while.
If there's a point that I missed, please bring it up in the comments section. Try to keep it civil.