There are teams whose marketing momentum wasn’t hurt all that much by the NHL lockout (see: Sabres, Buffalo). And then there are the Columbus Blue Jackets. This is a team that had to convince fans to continue shelling out for season tickets in a post-Rick Nash era. This is a team that had to gets fans excited for a roster that doesn’t have a true star, rookie or otherwise, to market around. This is a team that had to get fans pumped after having the NHL’s worst record last season.