In the world of mixed martial arts, where you are only considered as good as your last fight, a recently successful fighter can find himself propelled by the hype machine.
Sometimes, the hype turns out to be reflective of the actual talent possessed by a fighter. In other situations, "The Next Big Thing" turns out to be little more than a decent fighter who is the product of good advertising.
For every Anderson Silva and Jon Jones who surpassed their expectations, there are 20 guys like Sokoudjou and Keith Jardine whose career trajectory fell off of a cliff shortly after making major waves.
Here is a look at 10 fighters who were once considered to be the next big thing, but didn't live up to the hype.