Nike now enjoys the endorsement of the past and the future of professional golf, bringing Tiger Woods and Rory McIlroy together for one star-studded commercial
USA Today reports that McIlroy is joining the proud family of athletes who continue to make Nike one of the biggest worldwide brands. In this case, he joins arguably the best and the most recognizable golfer in the world. According to the report, some pundits have said that the deal could be worth up to $250 million over 10 years for the young man from Northern Ireland.
As an introduction, Nike went out and produced a perfect commercial to relaunch its brand as both a little something new and something classic.
At 37 years old, Woods continues to come back from injury and personal tumult, inching closer to his old form in 2012 with three wins on tour. Still, he is hardly the feared Tiger that would have most golfers cower on Day 4 of a tournament.
Then there is McIlroy, the shooting star of the pro tour. He is your current No. 1 player in the world, and he followed up a U.S. Open win in 2011 with a PGA Championship win in 2012.
Now, with a great future in front of him, the 23-year-old can count being the face of the Nike brand along the list of his accolades.
If you are wondering which golfer will resonate more with fans, ESPN's Darren Rovell has an interesting stat from an impromptu poll:
More than 77% of people say they'll be persuaded to buy Nike thanks to Tiger instead of Rory poptip.com/darrenrovell/p…— darren rovell (@darrenrovell) January 14, 2013
Not that it matters, because Nike now has No. 1 and No. 2 on the recognizable depth charts of golf fame, making the sports apparel company the big winner of the day.
There is no telling if McIlroy will ever close in on some of the lofty marks made by Woods or if Tiger will ever regain a complete measure of what he once was. However, it should be extremely entertaining to see a budding rivalry play out under the very big umbrella of Nike.
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