Vince McMahon on WWE television makes a figurehead General Manager pointless.
Vince McMahon on WWE television draws. A figurehead General Manager doesn't draw. Ending result―keep Vince McMahon on television and drop anything involving General Managers.
GM's only serve a purpose if there is heavy focus on the two brands competing or if the GM is a big deal.
When WWE had heavy brand split, separate pay-per-views and a draft―GM's could be justified.
When the GM of RAW was Eric Bischoff―it was justified.
The brand split enables the need for a GM because the brands need individual leaders who aren't wrestlers. They need coaches to manage their respective rosters.
Eric Bischoff was the most significant GM ever on WWE television because he was Eric Bischoff. The day-to-day boss of WCW during the late '90s, who nearly put McMahon and WWE out of business. The storyline played off of the interesting dynamic of Bischoff now working for McMahon. The storyline acknowledged the GM has to answer to McMahon. They capitalized on this.
Vince McMahon is one of the most publicized company chairmen in the history of American business. A focal point of some of WWE's most famous story lines such as his feud with Steve Austin and the Montreal Screw Job involved Vince McMahon as the boss.
WWE having a GM on screen and having McMahon make appearances whenever story lines or ratings see fit is extremely counter productive. It becomes insane when the “acting” GM/authority figure is Vickie Guerrero and McMahon comes on television to verbally coach Guerrero to make the decision he wants.
This is comical, cause you can imagine it being a behind-the-scenes peek of real life dynamics and telling McMahon what he wants to hear. It's comical but not logical for television.
The reality is, WWE had magic when Bischoff was the GM and HAD to answer to McMahon. WWE tried to make us forget this on a weekly basis with Vickie Guerrero and Booker T. having control of the brands. Then, when backed into a corner with story lines or ratings tanking―enter McMahon.
WWE used McMahon on television to get themselves out of the bad decision when realized they made a terrible choice to have a team-vs.-team match involving the WWE Champion CM Punk. Punk's gimmick is counting the days as champion. They were going to put him in a meaningless team-vs.- team Survivor Series type match.
Public outcry and critique rained down on them that week and the very next episode of Raw they backed out of it and put Punk in a title match. They did it by McMahon coming out flashing his legitimate power card and made Guerrero change the match.
This was hilarious because Guerrero has no legitimate power in the booking of WWE. The odds are that McMahon was the one who came up with and or signed off on the idea for a team-vs.-team main event.
After a few nights to sleep on it and nightmares of the big Survivor Series pay-per-view buy rates continuing to disappoint, a decision was made to change the main event. So he goes on television and looks like the hero in a storyline for correcting a decision that was probably made by him in real life.
The point is, having Vince McMahon on television and trying to pass off a fake authority figure is a waste of time and gets sloppy. McMahon is the power everyone respects. He draws when he is on television.
If McMahon can't see the logic and correct business decision to make, perhaps we need to start questioning who should be in the real authority position and who should play the fake authority GM.