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Frank Shamrock, right, associated himself with as many promotions as possible as frequently as possible.
When Strikeforce first popped up as an MMA promotion, the star fighter meant to lend credibility to the fledgling organization was Frank Shamrock.
As the UFC's original light heavyweight champ, Shamrock was an A-lister in the MMA. He would, unfortunately, use this status to get himself a little action on the side with another California-based MMA promotion, ProElite.
ProElite was the group behind EliteXC, best known for sacrificing credibility in order to make a quick buck off YouTube sensation, Kimbo Slice, but at the time, was hoping to get the ball rolling with Frank Shamrock.
This resulted in a bitter lawsuit involving all three parties. Shamrock recently talked about the turn of events with our own Jon Snowden saying,
"I had this relationship with Strikeforce that included getting all these investments and really building the brand up, moving it in the right direction. I was constantly looking for financing and opportunities. So when ProElite came along, I went down there as a co-promoter and businessman. All they wanted was for me to fight for them...but when it came down to it, they weren't interested in teamwork. We just immediately butted heads and I got caught in the middle of it. It was supposed to be that we were all brothers. It ended up being the opposite. When it went to court we all had to shut up and let someone else decide.
This, of course, is a complete crock. Strikeforce, obviously, was not going to be a huge fan of their biggest star abandoning his contractual obligations to jump-start their competition. The litigation would net awkward co-promotions that would actually network Strikeforce with Showtime."
Shamrock would remain with Strikeforce until the very end, but this remains an undeniably selfish play.