Sooner than later, Brad Maddox will be a star in the WWE.
Nothing is original. Everything is copied or based off of something or someone else. Improvements and evolution can take place, but in the end, the concepts are the same.
This is one way you can look at who could be the stars of the future. Some people attempt to be sequels to greatness of the past and fail while trying.
Anyone who follows my work knows that since May of 2012 I was anxiously waiting and drafting booking ideas for Dean Ambrose to debut.
Many people had never seen him or didn't understand why I was so high on him. I referred to Ambrose as a modern day Brian Pillman. There is a ton of intelligence with Ambrose in the way he holds himself and talks in character. I've always known big things were in his future. Since the debut of The Shield, more people now know what I've known.
CM Punk has great in-ring skills and a style unique to him. He carries an attitude and unpredictability often linked to “Rowdy” Roddy Piper.
John Cena is today's Hulk Hogan. Dolph Ziggler has Shawn Michaels/Ric Flair-like potential in the ring and charisma around the clock.
Brad Maddox is Chris Jericho from WCW in 1997.
He is a cocky, self-absorbed guy who you can never get rid of. Jericho had Ralphus, and Maddox has his cameraman. Jericho had his 1,004 move list, and Maddox has a YouTube series all about himself. Jericho went to the Library of Congress to find precedent to get out of title defenses, and Maddox poses as a referee only to screw up a main event match to get noticed.
The point is, there is evolution in the characters that revolves around being appropriate to the times. If the internet and YouTube were a thing back in 1997, Jericho easily would have been the first to have his own self-absorbed show with his gimmick.
The comparisons to Jericho aren't the only reasons I see success for Maddox, but as I noted earlier, it never hurts to be positively compared to stars of the past.
Maddox walks around acting like he belongs when he oozes the exact opposite. He dresses in character like someone who wouldn't hurt a fly. A wimpy, preppy brat.
He keeps a smug but blank look on his face. He whines about wanting a job or being involved with big names like CM Punk. He doesn't have entrance music but he does have his own camera guy. He doesn't have a clear cut consistent run of appearances week to week on television, but his storyline is easy to follow along with.
What does all that mean? It means that in a busy and transitional time for the WWE roster, it takes a lot to stand out. Brad Maddox hasn't got to show off any great physical ability in the ring like some. Brad Maddox doesn't have second or third generation family wrestling experience like some. Despite all of that, Brad Maddox stands out.
He stands out because he maximizes his on-screen time. Every time I see him, I either laugh in ridiculousness or I laugh at the physical beating he gets. I never want to turn the channel and I do find myself during every WWE program wondering will or what Brad Maddox do tonight?
The more I think about Maddox and where he is right now, I think of Dolph Ziggler in 2008.
The guy with bleach-blonde hair who had a funny name and walked around introducing himself to everyone. He stood out. Standing out doesn't require you to have more television time than anyone else, it just requires you to make the most of the television time when you get it.
CM Punk, Antonio Cesaro, Big Show, Wade Barrett, Damien Sandow and Cody Rhodes. All solidified heels right now in WWE who all have the same thing in common. They all are promoted to be tough individuals you wouldn't want to mess with. You need these guys, but you also need some variety.
Brad Maddox is like the heel version of Santino Marella at the moment.
Maddox isn't billed as this tough guy who you don't want to mess with. He's just billed as a guy who you hope you don't run into, because he's so annoying. He's billed as a guy who will pose as a legitimate referee. There is a lot to build off of with that.
Chris Jericho was in the land of the New World Order and tough bad guys. He stood out with his obnoxiousness. He was so obnoxious and different, the New World Order didn't even want him. A lot like how CM Punk and Paul Heyman are sleazy but even they don't want Brad Maddox associated with them. Or do they?
It's those kinds of questions that further my point on Maddox. WWE isn't over doing it with him. They are keeping him around just enough so we know to pay attention. Who turned off the lights when Ryback was on the ladder allowing The Shield to come out? Why do we see Paul Heyman and Brad Maddox always having interactions backstage, even if it appears they're not getting along?
There are questions and reasons to watch Brad Maddox. That's much more than you can say about many other guys who are stuck in neutral.