The first trailer for upcoming WWE Studios movie The Call has officially been released by Sony Pictures, and it looks...well, like a moderately entertaining genre flick.
The Call, which is directed by The Machinist's Brad Anderson, centers on a troubled 911 operator (Oscar winner Halle Berry) racing against the clock to save a kidnapped victim from a serial killer. Abigail Breslin, Michael Ecklund and WWE Superstar David Otunga co-star in the film, which is due out in theaters on March 15.
In fact, March looks set to be the biggest big month yet for WWE Studios, as the movie division's The Marine 3: Homefront, Dead Man Down and Leprechaun: Origins (via PWInsider) are are also due out that month.
It was announced byVariety back in June that the company would be joining with Troika Pictures for the movie (at that point called The Hive) as co-financiers.
WWE's involvement with brooding neo-noir Dead Man Down, starring Colin Farrell and Terrence Howard, is a similar situation. The script, cast and crew were already in place by the time WWE came on board, with the company playing a limited role.
After a decade of patchy results, this is a promising new business strategy for the movie division that could potentially reap huge benefits down the role.
So, will The Call be a success when it hits theaters?
Well, as noted, it looks like a decent enough popcorn thriller that people would go to see. Halle Berry, while not as big a name in the entertainment industry as she used to be after a string of flops, is still perceived as a star and can undoubtedly carry the film. Certainly, the pieces are in place for it to be a hit.
Although, you do have to wonder what it says about WWE Studios when the two movies it's done that look the most promising (The Call, Dead Man Down) are the ones it had a limited creative involvement in.