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The Intercontinental Championship seems to be WWE's way of putting Wade Barrett in the spotlight while the WWE and World Heavyweight title picture remains crowded.
Barrett may spend most of 2013 with the gold hoisted over his tattooed shoulder.
Not since Cody Rhodes lost the IC title to Big Show at WrestleMania 28 has someone held the belt more than three months.
Someone is due for a longer Intercontinental Championship reign, and who better than Barrett to serve that role?
WWE has booked the Englishman to look quite strong in recent weeks.
Besides winning the IC title on New Year's Eve, Barrett beat Kofi Kingston in a rematch on the first Main Event of 2013 and came second in a battle royal on an episode of Main Event on Dec. 26.
He then beat Randy Orton cleanly on the 20th Anniversary of Raw.
His roll looks to be just getting started.
The roster doesn't appear to have a stockpile of worthy challengers. Men like Sheamus and Big Show are too high on the card right now to be involved with the IC title picture. Current mid-carders Sin Cara, Rey Mysterio, Tyson Kidd and Christian are all inactive.
Barrett should retain his championship until as late as Night of Champions.