The Jets are currently said to be looking at Cam Cameron, Marty Mornhinweg and Hue Jackson. All three have ample experience at the position in addition to short, unsuccessful stints as head coaches. Throw in the previous connection between the Jets and Norv Turner, and it seems like the Jets are looking for an old hand at the position.
For a team that has sub-standard offensive talent, this is not the correct approach to take. The Jets, who have failed at running vanilla, predictable offense for several years running, need a more creative game-planner and play-caller if they are to be successful in the rapidly modernizing NFL.
Erik Frenz smartly points out that the Jets have made the questionable decision to begin their offensive coordinator search before hiring a general manager, and the names they have been linked to are good supporting evidence for that.
Even if you think veterans like Cameron or Jackson will make decent coordinators, a general manager would certainly do a better job of identifying some under-the-radar candidates.
The one good sign from the Jets' offensive coordinator search is that they have identified the clear need to upgrade the overall passing attack. Even given their lack of talent on offense, the lack of open receivers the last few seasons has been staggering.
The Jets did not have the tools to be successful on offense last season, but the lack of any creativity with regard to formations or routes in the passing game was very disappointing. The candidates the Jets are looking at will at least bring a bit more of that creativity to the table.
It is interesting to note that a few of the Jets' candidates are also attached to potential veteran "answers" at quarterback in Michael Vick and Carson Palmer.
The Jets would probably be wiser to blow things up and start from scratch at both the coordinator and quarterback positions, but at this point,that approach does not seem to be the one Gang Green is prioritizing.