Washington Capitals captain Alex Ovechkin is selling Gillette products, by pretty much hypnotizing you with this bizarre commercial.
A tip of the hat to Yahoo! Sports for spotting what is a bit of nostalgia for me. This is kind of how every single commercial went two decades ago.
I'm not sure how they market products in Russia, but they may have the blueprint stolen from the Fruit Roll-Up people of the 1990s.
As the report reminds us, Ovechkin recently signed a contract to endorse Gillette through 2014, and this is just the beginning of what may be an odd couple of years.
This was basically a reworking of an old deal the NHL star had with the razor company, and the report tells us he had some added comfort during November.
Under the old deal, Ovechkin was expected to clean-shaven right up until the playoffs. But the new deal isn't quite as strict: The Capitals' winger is allowed some flexibility during Movember, as it will afford Gillette the opportunity to showcase their Fusion ProGlide Styler.
Nice of them to let Ovi grow out the facial hair, which basically let them show off their product in what is the commercial equivalent of being hit in the head with a cartoon anvil.
This is hardly the biggest news for Ovechkin who is now engaged to fiancee and Russian tennis star Maria Kirilenko.
No word on whether she enjoys a more rugged or clean-shaven Ovi.
Hit me up on Twitter for more bodacious tales.