As if to make their league sound less exciting, the formerly named Lingerie Football League will now be known as the Legends Football League.
Shrugs and sighs abound worldwide.
Here is what all the glitz of change looks like:
According to that video, the women of the LFL are now some massive conglomerate of fitness gurus. I half-expected Tony Horton to come out and kindly request that somebody "X" him.
I applaud the league for lending far more nuance to the brand by releasing a promo of hot women working out and sweating all over the place.
This is, however, what officials are hoping for. The press release states as much, with founder and chairman Mitchell S. Mortaza offering the following:
This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick.
Ah, that was my first thought upon viewing the promo video. This is far less gimmicky than I was expecting.
Judging by the promo pictures posted on their Facebook page and website, the uniforms are hardly a huge shift from the lingerie used in the past.
The women seem to be wearing tight, performance bikinis similar to what you might see in beach volleyball. It's the sort of uniform noted among the other changes in the release:
- Performance wear replaces all lingerie aspects of uniform.
- New design of logos removing any sexy female figures.
- Redesign of shoulder pads to increase protection.
- Brand tagline shifts from 'True Fantasy Football' to 'Women of the Gridiron'
With all these changes, it will be tough to tell whether these women are still playing football.
As Busted Coverage notes, it would be nice to see one tremendous change for the league, and that would be to pay the players.
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