Twitter's Impact on the NBA

Dumont WalkerSenior Analyst IMarch 30, 2009

DALLAS - JANUARY 04:  Owner Mark Cuban of the Dallas Mavericks reacts during play against the Indiana Pacers at the American Airlines Center on January 4, 2007 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)

Twitter is the newest social media craze that is sweeping the United States.

While bloggers have utilized Twitter for almost three years now, many of the sports figures that bloggers follow are now getting involved in the Twitter craze.


As of today, a popular NBA personality has gotten bit by the Twitter bug, but it bit back.

Dallas Mavericks owner Mark Cuban was fined $25,000 by the NBA, Monday morning because of a tweet he left earlier this week.

Thanks to Twitter, Cuban has found a new medium to speak with his fans, and more importantly, criticize NBA officials. Unfortunately for Cuban, David Stern's office has eyes everywhere, and that includes social media.

Cuban used Twitter to complain after Friday night's game that Denver's J.R. Smith was not called for coming off the bench to taunt Antoine Wright, after he missed a shot near the Nuggets bench.

Cuban said in another posting Sunday that he "can't say no one makes money from Twitter now. The NBA does."

People say spending time on Twitter doesn't pay off. Once again, David Stern is proving to be smarter than the rest of us.