Twitter's Impact on the NBA

Dumont WalkerSenior Analyst IMarch 30, 2009

Twitter is the newest social media craze that is sweeping the United States.

While bloggers have utilized Twitter for almost three years now, many of the sports figures that bloggers follow are now getting involved in the Twitter craze.

 

As of today, a popular NBA personality has gotten bit by the Twitter bug, but it bit back.

Dallas Mavericks owner Mark Cuban was fined $25,000 by the NBA, Monday morning because of a tweet he left earlier this week.

Thanks to Twitter, Cuban has found a new medium to speak with his fans, and more importantly, criticize NBA officials. Unfortunately for Cuban, David Stern's office has eyes everywhere, and that includes social media.

Cuban used Twitter to complain after Friday night's game that Denver's J.R. Smith was not called for coming off the bench to taunt Antoine Wright, after he missed a shot near the Nuggets bench.

Cuban said in another posting Sunday that he "can't say no one makes money from Twitter now. The NBA does."

People say spending time on Twitter doesn't pay off. Once again, David Stern is proving to be smarter than the rest of us.

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