The January transfer window, also known as "silly season," sees a multitude of links fly in for each club that are simply never going to happen.
For example, why would Aston Villa need Danny Graham? They've already got Darren Bent, Christian Benteke, Andi Weimann and Gabby Agbonlahor?
Here are eight English Premier League transfer rumours that actually make perfect tactical sense.
Aston Villa tried to buy Dale Stephens at the end of August 2012 (via SkySports), but Charlton Athletic rejected their advances.
Reports suggest Paul Lambert will go back in for the Addicks central midfielder this month and on paper it's a good move; Villa need bodies in that area of the pitch as it's clear that without Ashley Westwood the team falls apart.
He's not the experienced head many will crave after this young side fell foul of a shocking Christmas period, but from a purely tactical sense, this is a good look.
More midfielders? Seriously?
Well, if Frank Lampard is (inadvisably) being allowed to leave for free this summer, a deep-lying playmaker slot opens up in the Blues midfield and Benat is rather affordable.
He's been superb yet again this season for Real Betis and has finally achieved some international recognition, too. SkySports have him linked to Chelsea and reveal his buyout clause is a lowly €20 million.
The Mirror have linked a host of clubs—including Everton—to Wigan Athletic ace James McCarthy.
When Darron Gibson was absent through injury earlier this season, it was clear the Toffees had no fall-back option in creative midfield. Phil Neville simply wasn't cutting the mustard and Leon Osman was doing a two-person job.
McCarthy is very much within the reach of David Moyes and would help reinforce perhaps the only weak spot in Everton's side.
The Mirror are suggesting Roberto Mancini could be looking to offload Mario Balotelli and take in prime poacher Edinson Cavani.
Manchester City have strikers of all shapes and sizes, but a true 18-yard finisher with nifty feet is something particularly absent when Sergio Aguero is not around.
With the Argentine out with a hamstring tear and a broken heart, Uruguayan international Cavani has, is and always will be a great fit at the Etihad Stadium.
Danny Graham was the main man in Swansea last year, but Michael Laudrup decided Michu is a better fit for his system on arrival at the Liberty Stadium.
There appear to be plenty of clubs sniffing around the availability of Graham (via The Daily Mail), who is now a proven English Premier League goal scorer, and Norwich's interest makes a lot of sense.
Chris Hughton has built a solid defence and holding pivot, but most goals seem to come from his two wingers, Robert Snodgrass and Anthony Pilkington. A first-class striker who can score 10 goals between now and May is needed. Graham is a good shout.
Queens Park Rangers' survival hopes received a titanic boost after beating Chelsea 1-0 at Stamford Bridge, but now there's still a lot of hard work to be done.
One of the best things Harry Redknapp can do is bring in fresh faces, and players he's worked with before are a good start.
Jake Livermore is shut out of the Tottenham side thanks to a series of world-class performances from Sandro. Therefore, to continue his development, a move to Loftus Road would be ideal.
QPR look a little heartless in midfield and could really do with moving Stephane Mbia to centre-back. Livermore's arrival could faciliatate this.
If there's a single transfer link on this list that could transform the fortunes of a team, it's this one.
Southampton are one central defender and one goalkeeper away from establishing themselves as an English Premier League team with ease, and signing Davide Astori would be a coup on par with securing Gaston Ramirez.
The Cagliari centre-back is a calm presence who's great on the ball and would fit into Nigel Adkins' system immediately.
According to The Daily Mail, Romelu Lukaku wishes to see out the remainder of the season at the Hawthorns after impressing for West Brom so far.
This makes perfect sense due to the fact that his chances at Chelsea are now even more limited following the arrival of Demba Ba.
The young Belgian forward has impressed under Steve Clarke when given a chance to shine and should continue to improve over the next few months.