The research usually starts at the end of November when the Bills are predictably out of the playoff race and ticket sales are tapering off. Winters are cold in Buffalo, so fans turn to the warmth of draft fantasies instead of actually watching their hometown team.
Unfortunately for the Buffalo faithful, the return on high draft picks since 2000 has been as dismal as the product on the field. As obvious as it is that these two things go hand in hand, it is even more obvious that the Bills have been snoozing at the wheel during the draft process since their last playoff appearance in 1999.
The Bills war room has prided itself on bold selections and high-ceiling players that have flamed out sooner rather than later.
However, things are said to be different this offseason. Russ Brandon is now calling the shots and Buffalo has brought in a young college coach, Doug Marrone, to be the latest head man of the Bills.
Fans will have a short leash with Marrone, which means that this first draft might be the most important thing he has ever done in his professional football career.
Failure in the draft cannot continue to be an option for Buffalo.