The Detroit Pistons have struggled to a 12-22 record so far this season, and team management has been searching for ways to put fans in the seats. Well, for tonight's game against the Atlanta Hawks, fans will have a little extra incentive to spend their hard-earned cash on tickets.
You see, tonight at the Palace of Auburn Hills, as reported by NBA.com, it's Star Wars Night!
Yes, the Pistons are bad right now and have by far the worst attendance percentage in the league, but Star Wars is Star Wars. I don't care if it's a bad team getting chased by a guy in a Godzilla costume, sign me up!
Fans will get the ultimate experience tonight, from Billy Dee Williams (known to fans as Lando Calrissian) signing autographs to costumed characters. The halftime show will feature footage from the movies of the franchise, and even food like the Darth Burger will be served.
Honestly, this is a genius ploy to get fans to come to games. Not everyone may love the Pistons right now, but everyone loves Star Wars.
There's so much more that can be done with this type of promotion, though. What about dressing the cheerleaders as Princess Leia? Maybe have an event in the hallways known as the R2-D2 Dunk Contest, for the kids?
Even better, bring back Pistons greats and dress them as characters. Let's have Bill Laimbeer dress as Darth Vader. Give me Dennis Rodman as Boba Fett, and get a local actor to play Luke Skywalker and battle them both!
Just the same, isn't it a bit sad that the Pistons have gotten so desperate to sell tickets? I mean, Star Wars is a fun theme, but why pick this one? Was William Shatner not available to appear as Captain Kirk?
Don't get me wrong. I'm as excited about Star Wars Night as anyone else, but isn't the event a bit "Forced"? Well, I guess that's the point, given the state of the Pistons.
OK, I'm getting carried away, so excuse the bad pun, but my point is that no matter how desperate it seems, Star Wars Night is a genius idea that should be explored by every NBA team regardless of attendance figures. The Tigers had success with the idea last year, too, as have some other sports teams, even raising money for charity. It definitely draws a crowd, it's great for the kids and it's just plain fun.
All who can should thus head to the Pistons game tonight, even though the Hawks will likely dominate from start to finish. Star Wars Night only happens every so often, so it must be enjoyed on every occasion.