Jeremy Lin's Marketability on the Decline

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Jeremy Lin's Marketability on the Decline
Scott Halleran/Getty Images

Houston Rockets guard Jeremy Lin isn’t having a bad season. He’s averaging 12 points and more than six assists per game. But several factors have slowed down Lin’s marketability. The most obvious is of course leaving New York, where he grabbed the attention of the city in a way few athletes ever have. There was the diversity of the people cheering for him and the improbable story that he lived up to night after night.

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