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@JustinLaBar Is there certain thing a Face can't say to a Heel during a promo? I ask because people say Cena made Ziggler look Bad #BR
As a face or heel, you don't want to bury your opponent. I hate when a guy is cutting a promo on his future opponent and they say how terrible they are. If they are terrible, why are you fighting him?
It's important to put your opponent over while still keeping the flame conflict and furthering the whole story. That is part of what makes a good guy on the mic from a bad guy on the mic. A lot of the bad guys on the mic know they shouldn't bury their opponent but have no other material so there is a lot of vanilla, repetitive things being said.
I also think the “shoot” aspect that gets inserted into promos has to be controlled carefully. This happened in the John Cena/Dolph Ziggler promos from last Monday. Cena walked a line of cutting an interesting promo and saying too much when he touched on Ziggler being around for seven years and complaining about not getting over.
Cena rebounded by giving Ziggler credit which at least acknowledges Cena was thinking while talking and had positive intentions.
Do I think Cena made Ziggler look bad? No. I think in the end it was an exciting segment and it did keep some momentum in this feud that has been going on for a couple months now.